10806 (v.2) Analytical Marketing 201

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Area:	School of Information Systems
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 2 Hours Weekly
Laboratory:	1 x 1 Hours Weekly
Prerequisite(s):	10993 (v.2) Business Statistics 101 or any previous version
The topics to be covered in this unit will include - Data analysis and cross tabulation, forecasting - time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi criteria analysis and decision trees. Linear programming, formulation of problems only.