Online Courses Handbook 2003

305494 v.1 Graduate Certificate in Public Relations

GradCertPubRel(Curtin)

Introduction
This course extends knowledge in the broad area, application of and communication management theories and principles of public relations. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites
A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.

Duration and Availability
This fee paying course is one semester full-time or equivalent part-time study.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

12477 v.3 Public Relations (Principles) 500 3.0 25.0

12534 v.3 Public Relations (Research and Evaluation) 550 3.0 25.0

OR

12530 v.3 Public Relations (Advanced Techniques) 540 3.0 25.0

12535 v.3 Public Relations (Strategies) 520 3.0 25.0

12536 v.3 Public Relations (Theory) 570 3.0 25.0

100.0

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