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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

GRDE2002 (v.1) Advertising Design 1

Area: Department of Design
Credits: 25.0
Contact Hours: 3.0
TUITION PATTERNS: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 1 Hours Weekly
Tutorial: 1 x 2 Hours Weekly
Equivalent(s): 306973 (v.2) Advertising Design 271 or any previous version
UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Syllabus: Introductory unit that prepares students for study within creative advertising, by developing both copywriting and art direction skills that are essential to the advertising industry. Research and examination of structural dynamics within advertising copy. Students will explore vocabulary, syntax and grammar, meter and form, tone of voice, styles and formats, persuasion and motivation techniques. Copywriting techniques and strategies supported by research and critical analysis of advertising copy will enhance the students experience of industry practice. Analysis of visual branding and campaigning, graphics and colour, art direction, photography and illustration, art direction for sequential media, Students will develop a mechanical empathy for production and media design. Critical analysis of advertising art direction is integrated into the research components.
Field of Education: 100501 Graphic Arts and Design Studies
Result Type: Grade/Mark


Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2015 Bentley Campus Semester 1 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External


Handbook

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