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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

MKTG4000 (v.1) Marketing Theory

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
TUITION PATTERNS: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Seminar: 1 x 3 Hours Weekly
Equivalent(s): 10849 (v.3) Marketing Theory 400 or any previous version
Prerequisite(s): Admission into 313698 (v.2) Bachelor of Commerce (Honours)
OR
Admission into BH-COMM (v.1) Bachelor of Commerce (Honours) or any previous version
UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Syllabus: Honours unit providing the skills to understand the role of theory in the process of research, to explore the various theories that have been developed in marketing and allied disciplines, and to investigate the possible application of these theories to research problems in marketing.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Result Type: Grade/Mark


Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2015 Bentley Campus Semester 1 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External


Handbook

The Courses Handbook is the repository of Curtin University ("Curtin") course information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website.

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