MKTG6007 (v.1) Digital Marketing Strategies
| Area: | Curtin Graduate School of Business |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 3 Hours Weekly |
| Equivalent(s): |
6439 (v.6)
Digital Marketing Strategies 660
or any previous version
|
| Prerequisite(s): |
5282 (v.6)
Marketing Management 555
or any previous version
OR MKTG5009 (v.1) Marketing for Managers or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | The overall aim of this unit is about creating and sustaining superior performance in the marketplace. It also focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage through the use of digital marketing. The unit includes recent developments in strategic thinking and emphasises the very different role that organisations are now defining for digital marketing as a strategic force. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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