MINU-ADVRT v.1 Advertising Minor
Minor Overview
Minors prepare students to develop broad knowledge about an additional discipline area that compliments their study in an award course.
This minor is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising.
Minor Entry and Completion Details
Students admitted to the MJRU-ADVRT Advertising Major (BCom) cannot undertake this minor.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| MKTG1000 | v.1 * | Discovering Marketing | 3.0 | 25.0 | |
| OR | |||||
| MKTG2001 | v.1 | Brand Management | 3.0 | 25.0 | |
| MKTG2000 | v.1 | Integrated Marketing Communications | 3.0 | 25.0 | |
| MKTG2006 | v.1 | Digital Communication Management | 3.0 | 25.0 | |
| MKTG3002 | v.1 | Strategic Advertising | 3.0 | 25.0 | |
| 100.0 | |||||
* should be selected by non-Commerce students
Handbook
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