GD-MKTG v.1 Graduate Diploma in Marketing
GradDipMktg(Curtin)
Registered full-time Duration:
1 Year
Course Overview
Graduate Diplomas prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.
Designed for applicants wanting to gain a thorough understanding of the principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The course assists students to identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale.
Career Opportunities
This program is designed for those who are endeavouring to commence or further their career progression in one of the many marketing disciplines.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Course Entry and Completion Details
Applicants for a Graduate Diploma are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Applicants generally require a Bachelor Degree or Graduate Certificate. Any specific course entry and completion requirements must also be met.
An undergraduate degree in any discipline OR a Graduate Certificate in any discipline.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au.
Pathway to Further Study
Graduates may qualify for entry to some Master degrees. For further details, see the University website http://curtin.edu.au.
Course Organisation
Graduate Diplomas contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences. They may contain a range of majors/streams for students to choose from to pursue learning in a specialised area of study.
The Graduate Diploma in Marketing is a 200 credit point program. Students are able to enrol in 100 credits per semester.
Course Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
2. critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy
4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations
Duration and Availability
This course is one year full-time or equivalent part-time study. Units will be available in both semester one and two each year.
Location and delivery Mode
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2015 | Bentley Campus | Semester 1 | Y | ||||
| 2015 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG5003 | v.1 | Marketing Management | 3.0 | 25.0 | |
| MKTG5007 | v.1 | Buyer Behaviour and Analysis | 3.0 | 25.0 | |
| MKTG5002 | v.1 | International Marketing for Managers | 3.0 | 25.0 | |
| MKTG5006 | v.1 | Marketing Intelligence and Research | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| MKTG5000 | v.1 | Marketing of Services | 3.0 | 25.0 | |
| MKTG5001 | v.1 | Tourism and Event Marketing | 3.0 | 25.0 | |
| MKTG5008 | v.1 | Global Marketing Communications | 3.0 | 25.0 | |
| PUBR5000 | v.1 | Public Relations Contemporary Practice | 3.0 | 25.0 | |
| 100.0 | |||||
Further Information
If you need more course information, you may contact the relevant areas:
For Current Students: Student Services Office, please click here for further details:
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Handbook
The Courses Handbook is the repository of Curtin University ("Curtin") course information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website.
For course and enrolment information please visit our Future Students website.
