STRU-PUBRL v.1 Public Relations Stream (BA MassComm)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Public Relations develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may be usefully combined with the Journalism, Web Media and Corporate Screen Production streams.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| PUBR2001 | v.1 | Public Relations Techniques | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| PUBR2000 | v.1 | Media Relations | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 | |||||
| PUBR3001 | v.1 | Public Relations Consultancy | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| PUBR3002 | v.1 | Public Relations Internship | 25.0 | ||
| PUBR3000 | v.1 | Corporate Public Relations | 3.0 | 25.0 | |
| PUBR3003 | v.1 | Cross-Cultural Communication | 3.0 | 25.0 | |
Handbook
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