MJXU-ADVRT v.1 Advertising Major (Extended) (BCom)

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Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.

This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.

Professional Recognition

This course is accredited by the International Advertising Association.

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Major/Minor/Stream Organisation

Major/Stream Learning Outcomes

A graduate of this course can:

1. apply principles in marketing communication theory to describe, understand, analyse and evaluate marketing communication issues and problems

2. critically analyse marketing communication problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making

3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgements relevant to the communication environment

4. use technology to effectively collect and analyse information relating to communication issues; recognise the advantages and limitations of various technologies

5. employ intellectual curiosity to integrate new information with existing knowledge and develop a life long learning and professional development in marketing communications

6. take responsibility for learning by demonstrating initiative in finding new information and actively participating in varied learning experiences

7. apply an international perspective to marketing communication issues and adapt communication strategies for success in the global environment

8. recognise the impact of cultural diversity on consumer behaviour and advertising issues

9. apply an ethical approach to dealing with various stakeholders in the marketing communications environment, and demonstrate leadership and professional integrity when working independently and within a team

Course Structure				Hrs/Wk	Credit
Year 0
MJRU-ADVRT	v.1		Advertising Major (BCom)		200.0
STRU-BCELC	v.1		Bachelor of Commerce Elective Stream		200.0
					400.0

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