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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

MDDU-PUBRL v.1 Public Relations Double Degree Major (BA/BCom)


Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.


This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.


Professional Recognition

Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.



Major/Minor/Stream Organisation


Course Structure Hrs/Wk Credit
Year 1 Semester 1
MGMT1001 v.1   Communication in Business 3.0 25.0
ACCT1000 v.1   Introduction to Accounting 3.0 25.0
  50.0
Year 1 Semester 2
ISYS1000 v.1   Introduction to Business Information Systems 3.0 25.0
MKTG1000 v.1   Discovering Marketing 3.0 25.0
  50.0
Year 2 Semester 1
BLAW1004 v.1   Business Law 3.0 25.0
PUBR2002 v.1   Public Relations Foundations 3.0 25.0
  50.0
Year 2 Semester 2
ECON1000 v.1   Introductory Economics 3.0 25.0
PUBR2001 v.1   Public Relations Techniques 3.0 25.0
  50.0
Year 3 Semester 1
MGMT1000 v.1   Fundamentals of Management 3.0 25.0
PUBR2000 v.1   Media Relations 3.0 25.0
  50.0
Year 3 Semester 2
BLAW2008 v.1   Public Relations Law 3.0 25.0
PUBR3000 v.1   Corporate Public Relations 3.0 25.0
  50.0
Year 4 Semester 1
PUBR3003 v.1   Cross-Cultural Communication 3.0 25.0
PUBR3001 v.1   Public Relations Consultancy 3.0 25.0
  50.0
Year 4 Semester 2
PUBR3002 v.1   Public Relations Internship 25.0
MKTG3000 v.1   Business Capstone 3.0 25.0
  50.0




Handbook

The Courses Handbook is the repository of Curtin University ("Curtin") course information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website.

For course and enrolment information please visit our Future Students website.