MJDU-TRHPR v.1 Tourism and Hospitality and Public Relations Double Major (BCom)

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Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.

Tourism, Hospitality and Event Management Major- This major provides the relevant knowledge and skills required for career advancement and management positions in the rapidly expanding tourism, hospitality and event industries in Australia and overseas. It includes study of the management of travel agency and leisure facility environments, the impact of tourism, hospitality and events on the local and global economy, and the development of tourism as an important invisible export. Public Relations Major - This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.

Professional Recognition

This course is accredited by the Public Relations Institute of Australia. Graduates of this public relations major meet the academic requirements for membership of the Public Relations Institute of Australia.

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Major/Minor/Stream Organisation

Course Structure				Hrs/Wk	Credit
Year 0
MJRU-PUBRL	v.1		Public Relations Major (BCom)		200.0
MJRU-TRHOS	v.1		Tourism and Hospitality Major (BCom)		200.0
					400.0

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