MKTG5003 (v.2) Discerning Marketing Management
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Equivalent(s): |
314190 (v.1)
Marketing Management 510
or any previous version
OR MKTG5014 (v.1) MMK500 Discerning Marketing Management or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | This unit introduces marketing to postgraduate students from other discipline areas. It initiates students into the marketing discipline by highlighting the principles fundamental to both consumer and business decision-making. Students will acquire knowledge of marketing theories, frameworks and strategies which will equip them to analyse, evaluate and create strategic initiatives in the marketplace. Students will further develop professional skills in leadership, collaboration and problem-solving in communications with their peers and industry clients. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2019 | Perth City Campus | Trimester 1 | Y | ||||
| 2019 | Perth City Campus | Trimester 2 | Y | ||||
| 2019 | Perth City Campus | Trimester 3 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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