314872 v.1 Marketing Double Degree Major (LLB/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double degree major in Marketing is a dynamic blend of: • advertising • promotions • public relations • sales strategies. Marketing suits people who wonder what makes people think and behave the way they do, who enjoy working with people and in teams, have strong organisational skills and want a career that is interesting and diverse. Roles may be in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking.
Major/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
2. critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 311353 | v.3 | Communication in Business 100 | 3.0 | 25.0 | |
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 315539 | v.1 | Digital Communication Management 240 | 3.0 | 25.0 | |
| OR | |||||
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 12034 | v.6 | Business Capstone 301 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 100.0 | |||||
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