312708 v.1 Marketing and Advertising Double Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double major is designed to provide students with an understanding of the principles and processes of advertising, and other forms of marketing communications from a marketing perspective. Students with career aspirations in either the marketing communications/advertising industries, or any of the mainstream marketing industries are ideal candidates for this unique double major.
Professional Recognition
This course is accredited by the International Advertising Association. Graduates are also eligible to apply for membership with the Australian Marketing Institute.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| 312102 | v.2 | Marketing Major | 200.0 | ||
| 312090 | v.2 | Advertising Major | 200.0 | ||
| 400.0 | |||||
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