312694 v.1 Entrepreneurship and Marketing Double Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double major prepares students for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This double major has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.
Professional Recognition
Graduates are eligible to apply for membership with the Australian Marketing Institute.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| 312096 | v.1 | Entrepreneurship Major | 200.0 | ||
| 312102 | v.2 | Marketing Major | 200.0 | ||
| 400.0 | |||||
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