311907 v.1 Creative Advertising and Graphic Design Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Students select their pathway of study in creative advertising and/or graphic design within the Creative Advertising and Graphic Design major. This programme provides students with a creatively expansive experience to express their ingenuity, culture, intellectual abilities and skills through creating relevant creative advertising and graphic design solutions. Project based activities develop design processes that embed professional standards with individual thoughts, concepts and ideals. Components of the third year programme are self-directed and lead to a portfolio, exhibition and publication of work. This design major is directed toward employment outcomes as a designer or practitioner in the creative industries sectors. Higher study directions include areas of specialisation in design, research and/or education.
Major Overview Note
Students choosing this major within the Bachelor of Arts degree will also choose another major or an elective stream. Choosing a second major allows students to study in an additional discipline area. Choosing an elective stream allows students to undertake further study in the discipline of their first major or choose from a variety of units from around the University.
Major/Stream Entry and Completion Details
Students should complete Design Practice 172 and Typography 172 in first year.
Major/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply discipline knowledge of creative practise and marketing principles in design application, studio practice and critical discourse relevant to the fields of creative advertising and graphic design; contribute to evidence based design practice through visual, technical and conceptual research
2. apply critical logic and reflective practice through the design process as a means of producing creative solutions to advertising and graphic design issues
3. synthesise both visual and written information, from a range of sources, as a means of producing relevant solutions to creative advertising and graphic design briefs
4. demonstrate effective visual, spoken, written and technical communication appropriate to: creative advertising and/or graphic design within the confines of design practice and production
5. use and discern between a range of design technologies and media platforms in the production of graphic design and/or advertising solutions
6. demonstrate personal awareness of design practices; apply effective self-directed learning skills; sustain an engagement with contemporary practices and the creative advertising and graphic design industries; partake group practices as a means of developing interpersonal skills
7. recognise the significance of international movements and influences in contemporary design and studio practice; understand and utilise international standards in cultural, regulatory and profession practice judgements; produce design solutions relevant to both local and global audiences with sympathy toward cultural differences
8. recognise the importance of cultural diversity and visual language; respect individuals from all cultures; develop cross-cultural collaborations that foster innovation and diversity in design activities, studio practice and production within the fields of creative advertising and graphic design
9. work both independently and collaboratively, demonstrating relevant professional practices in the fields of creative advertising and graphic design; produce design solutions that are ethical, sustainable and relevant through applied professional design practice; use responsible personal judgement when working independently or collaboratively and utilise the design process to lead projects
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 2 Semester 1 | |||||
| 312003 | v.1 | Brand Identity 271 | 3.0 | 25.0 | |
| 310132 | v.3 | Design Studio 271 | 3.0 | 25.0 | |
| OR | |||||
| 306973 | v.2 | Advertising Design 271 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 312004 | v.1 | Visual Process 272 | 3.0 | 25.0 | |
| 306957 | v.3 | Graphic Design 272 | 3.0 | 25.0 | |
| OR | |||||
| 312005 | v.1 | Brand Communication 272 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 312006 | v.1 | Visual Communication 371 | 3.0 | 25.0 | |
| 312008 | v.1 | Advertising Design 371 | 3.0 | 25.0 | |
| OR | |||||
| 312007 | v.1 | Graphic Design 371 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 312009 | v.1 | Design For The Future 372 | 3.0 | 25.0 | |
| 306963 | v.2 | Graphic Design 372 | 3.0 | 25.0 | |
| OR | |||||
| 312011 | v.1 | Advertising Design 372 | 3.0 | 25.0 | |
| 50.0 | |||||
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