307133 v.2 Marketing Double Degree Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. A wide range of employment opportunities are available in Australia and overseas.
Professional Recognition
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 311353 | v.3 | Communication in Business 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 11011 | v.5 | Business Law 100 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| OR | |||||
| 315539 | v.1 | Digital Communication Management 240 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 12034 | v.6 | Business Capstone 301 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 50.0 | |||||
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