305422 v.2 Graduate Certificate in Marketing

GradCertMktg(Curtin)

Course CRICOS Code: 044636M
Registered full-time Duration for International Onshore Students on student visas: 0.5 Years

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Course Overview

Graduate certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

The Graduate Certificate in Marketing is suitable for those who wish to develop the fundamental skills of marketing as well as for those who wish to extend their knowledge in various marketing areas. The course is also an entry point for those who may be considering higher postgraduate qualifications in the future.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

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Course Entry and Completion Details

Applicants are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Applicants generally require a bachelor degree or equivalent credit gained for recognised learning.

Specifically, applicants require a recognised undergraduate degree or at least five (5) years relevant professional or managerial work experience.

Credit for Recognised Learning

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au.

Pathway to Further Study

Graduates may qualify for entry to some graduate diplomas and master degrees. For further details, see the University website http://curtin.edu.au.

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Course Organisation

Graduate certificates contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences.

Course Learning Outcomes

A graduate of this course can:

1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems

2. critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making

3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy

4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships

5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing

6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline

7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts

8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing

9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Location and delivery Mode

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2014	Bentley Campus	Semester 1	Y
2014	Bentley Campus	Semester 2	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^ Course and associated units are offered in this mode permitting International Onshore student enrolment.

# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 1
5762	v.9		Global Marketing Communications 530	3.0	25.0
314190	v.1		Marketing Management 510	3.0	25.0
5518	v.9		Marketing Intelligence and Research 540	3.0	25.0
5761	v.8		Buyer Behaviour and Analysis 520	3.0	25.0
					100.0

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Further Information

For more information about the course, please contact the Curtin Business School on telephone (08) 9266 7713, email business@cbs.curtin.edu.au, or visit our website: http://business.curtin.edu.au.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

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