146904 v.5 Master of Marketing
MMktg(Curtin)
Course CRICOS Code: 027233E
Registered full-time Duration for International Onshore Students on student visas:
1.5 Years
Course Overview
Master degrees (coursework) prepare students to apply advanced knowledge for professional practice, scholarship and further learning corresponding to AQF level 9 qualifications.
Designed for applicants wanting to gain advanced knowledge in marketing and increase their strategic decision-making skills. The course builds on existing skills, improving participants' ability to manage the risk and uncertainty associated with all marketing decisions.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Course Entry and Completion Details
Applicants are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Subject to the duration of the course applicants usually require a bachelor degree or equivalent (and may require relevant work experience), bachelor honours degree, graduate certificate or graduate diploma.
Specifically, applicants require a recognised undergraduate degree or a Graduate Diploma in Marketing.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au.
Intermediate Awards
A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of Head of School/Department. Fees apply. Intermediate awards approved for this course:
Graduate Diploma in Marketing, Graduate Certificate in Marketing
Pathway to Further Study
Graduates may qualify for entry to doctoral degrees. For further details, see the University website http://curtin.edu.au.
Course Organisation
Master degrees (coursework) contain a series of units in a specialised area of study which may include compulsory (core), optional or elective units to cater for student preferences. They may also contain a range of majors/streams for students to choose from.
Course Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
2. critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy
4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations
Duration and Availability
This fee-paying course is three semesters full-time or equivalent part-time study.
Location and delivery Mode
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2014 | Bentley Campus | Semester 1 | Y | ||||
| 2014 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 314190 | v.1 | Marketing Management 510 | 3.0 | 25.0 | |
| 5518 | v.9 | Marketing Intelligence and Research 540 | 3.0 | 25.0 | |
| 5761 | v.8 | Buyer Behaviour and Analysis 520 | 3.0 | 25.0 | |
| 5762 | v.9 | Global Marketing Communications 530 | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| 5283 | v.9 | Advanced Marketing and Business Strategies 640 | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 75.0 | ||||
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| 314189 | v.1 | Marketing and Sustainability 670 | 3.0 | 25.0 | |
| 314191 | v.1 | Customer Relationship Management 680 | 3.0 | 25.0 | |
| 12204 | v.3 | Marketing Project 650 | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 12477 | v.5 | Public Relations Contemporary Practice 550 | 3.0 | 25.0 | |
| 12471 | v.4 | Marketing of Services 560 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.4 | International Marketing 580 | 3.0 | 25.0 | |
| 5519 | v.10 | Digital and Interactive Marketing 630 | 3.0 | 25.0 | |
| 312406 | v.1 | Introduction to Research Methods 601 | 3.0 | 25.0 | |
Further Information
For more information about the course, please contact the Curtin Business School on telephone (08) 9266 7713, email business@cbs.curtin.edu.au, or visit our website: http://business.curtin.edu.au.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Handbook Disclaimer
The online handbook is the repository of Curtin University of Technology (“Curtin”) course information. While Curtin makes all reasonable endeavors to keep its online courses handbook up-to-date, information within this website is subject to change from time to time. Curtin reserves the right to change the contents and/or the method of assessment, to change or alter tuition fees of any unit of study, to withdraw/any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program without notification via the website.
For course overviews and enrolment information please visit our future students website.
