311713 v.1 Wine Marketing and Tourism Major (Grad Dip Wine Industry)

Introduction

Students will study the principles of grape and wine production combined with domestic and international marketing and wine tourism. Students develop a functional understanding the practical and theoretical components of wine production and sensory evaluation of wine. Theory and practice of business to business marketing, market segmentation, market research, strategic marketing and the process of planning are covered in both a domestic and international context. The role of wine tourism in successful business management including cellar door operations, event management and customer relations is also covered.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
307285	v.2	Wine Industry Project 501	5.0	25.0
308041	v.2	Introduction to Wine Marketing Business 501	5.0	25.0
308042	v.2	Grape and Wine Production 501	4.0	25.0
		SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF:		25.0
				100.0
Year 1 Semester 2
305338	v.2	International Agribusiness Marketing 502	5.0	25.0
308040	v.2	Sensory Evaluation 502	5.0	25.0
311717	v.1	Wine Tourism 502	4.0	25.0
		SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF:		25.0
				100.0
Optional Units to Select from in Year 1 Semester 1			Hrs/Wk	Credit
307288	v.2	Viticulture Resource Management 501	5.0	25.0
308027	v.2	Wine Science 501	5.0	25.0
308028	v.2	Wine Production 501	5.0	25.0
308029	v.2	Winery Engineering 501	5.0	25.0
308036	v.2	Viticulture Principles 501	6.0	25.0
308037	v.2	Grapevine Pests and Diseases 501	5.0	25.0
308038	v.2	Viticulture Practices 502	5.0	25.0
311716	v.1	Introductory Wine Science 501	5.0	25.0
Optional Units to Select from in Year 1 Semester 2			Hrs/Wk	Credit
305338	v.2	International Agribusiness Marketing 502	5.0	25.0
308032	v.2	Wine Science 502	5.0	25.0
308035	v.2	Wine Science 512	5.0	25.0
308039	v.2	Water Resource Management 502	5.0	25.0
311715	v.1	Wine Chemistry 502	5.0	25.0