This major develops specialist expertise in the use of the Internet for public communications, drawing on insights from the fields of public relations and marketing and combining them with an understanding of the Internet as a space for virtual communities and electronic writing. Students are equipped with high-level critical thinking, decision making and communication skills, allied to knowledge about Internet policy, organisation, community, management, and governance. Units can be taken from the School of Marketing as well as Internet Studies.
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 0 Semester 2 | |||||
SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 100.0 | ||||
100.0 | |||||
Optional Units to Select from in Semester 2 (No Year Level Specified) | Hrs/Wk | Credit | |||
300583 | v.4 | Internet Studies 590 - Individual Project | 2.0 | 50.0 | |
301483 | v.3 | Internet Studies 513 - Policy, Regulation and Governance | 2.0 | 25.0 | |
301485 | v.3 | Internet Studies 514 - Virtual Communities | 2.0 | 25.0 | |
305992 | v.1 | Internet Studies 515 - Internet Media Business | 2.0 | 25.0 | |
5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
5762 | v.8 | Global Marketing Communications 640 | 3.0 | 25.0 |
N1 | Not all units are available in all modes at all times. | |
N2 | Optional units from other majors in this course may also be selected on approval by the Course Coordinator. |