301612 v.2 Bachelor of Commerce (Public Relations) (Honours)

BCom(Hons)(Curtin)

Course CRICOS Code: 051611F
Registered full-time Duration for International Onshore Students on student visas: 1 Year

Introduction

This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of a public relations practice.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs.

Duration and Availability

This honours course is one year full-time or equivalent part-time study. Students are advised to check with their course coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
10849	v.3	Marketing Theory 400	3.0	25.0
4796	v.4	Business Research Methodology 400	3.0	25.0
		SELECT 2 OPTIONS		50.0
				100.0
Year 1 Semester 2
12209	v.2	Business Dissertation (Marketing) 495	6.0	100.0
				100.0
Optional Units to Select from in Year 1 Semester 1			Hrs/Wk	Credit
301229	v.3	Public Relations (Strategies) 420	3.0	25.0
301232	v.3	Public Relations (Theory) 470	3.0	25.0

Availability

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2009	Bentley Campus	Semester 1	Y
2009	Bentley Campus	Semester 2	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.