This double major is designed to provide students with an overall understanding of both managerial competencies and public relations, to meet demand for these particular disciplines within the workplace.
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 1 Semester 2 | |||||
10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
311353 | v.2 | Communication in Business 100 | 4.0 | 25.0 | |
50.0 | |||||
Year 2 Semester 1 | |||||
10852 | v.3 | Organisational Behaviour 200 | 3.0 | 25.0 | |
10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
304440 | v.2 | Environmental Issues in Business 201 | 3.0 | 25.0 | |
4436 | v.4 | Human Resource Management (Introduction) 200 | 3.0 | 25.0 | |
100.0 | |||||
Year 2 Semester 2 | |||||
10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
303899 | v.3 | Business Ethics 300 | 3.0 | 25.0 | |
9986 | v.3 | Asian Management 301 | 3.0 | 25.0 | |
100.0 | |||||
Year 3 Semester 1 | |||||
10835 | v.2 | International Management 375 | 3.0 | 25.0 | |
12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
12953 | v.2 | Entrepreneurship 300 | 3.0 | 25.0 | |
3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
100.0 | |||||
Year 3 Semester 2 | |||||
12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
12596 | v.5 | Public Relations (International) 340 | 3.0 | 25.0 | |
3522 | v.7 | Strategic Management 313 | 4.0 | 25.0 | |
3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
100.0 |