234813 v.3 Tourism Management and Public Relations Double Major

Introduction

This double major is designed to provide an overall understanding of the principles and processes of tourism management whilst placing emphasis on the development and application of public relations to meet increasing workplace demand within the expanding tourism industry.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
12598	v.3	Tourism Management (Principles and Practices) 102	3.0	25.0
311353	v.2	Communication in Business 100	4.0	25.0
				50.0
Year 2 Semester 1
10854	v.6	Public Relations (Techniques) 220	3.0	25.0
10855	v.7	Public Relations (Principles) 201	3.0	25.0
12599	v.3	Tourism Management (Impacts and Influences) 200	3.0	25.0
12600	v.3	Tourism Economics 202	3.0	25.0
				100.0
Year 2 Semester 2
10851	v.5	Public Relations (Media) 250	3.0	25.0
10852	v.3	Organisational Behaviour 200	3.0	25.0
12596	v.5	Public Relations (International) 340	3.0	25.0
12601	v.2	Travel and Tourism Law 203	3.0	25.0
				100.0
Year 3 Semester 1
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
13594	v.4	Event Management 304	3.0	25.0
3891	v.5	Facilities and Operations Management 300	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				100.0
Year 3 Semester 2
10845	v.2	Law (Public Relations) 211	3.0	25.0
12034	v.5	Business Capstone 301	3.0	25.0
12602	v.4	Tourism Management (Strategic Directions) 310	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
				100.0