5765 (v.6) Marketing 568 - Selected Topics II

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

A large proportion of marketing takes place between one business and another. A study of the peculiar features and challenges of inter organizational marketing, its contribution to national economic well being and growth and its potential for innovation,entrepreneurship and development.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Mktg Inst of S'pore	Trimester 2A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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