5764 (v.6) Export Marketing 566

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	5282 (v.6) Marketing Management 555 or any previous version
Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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