306496 (v.1) Marketing The Media 601

Area:

Department of Media and Information

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Exploration of media audiences and how this subset of the public has been reconstructed as consumers and subsequently as media marketing targets. Economic and social consequence of such categorisation and examination of how media organisations use creative or strategic advertising to overcome government legislative policies on programming and consumer protection. Current and past case studies are used to analyse the topic.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 2	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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