305616 (v.1) Advertising 511

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Successful advertising within marketing environments. Relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 2	Y
2003	Bentley Campus	Short Period 10	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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