13479 (v.2) Wine Marketing Intelligence Systems 512

Area:

Muresk Institute

Contact Hours:

5.0

Credits:

25.0

Lecture:

1 x 5 Hours Weekly

Consumer and re-sellers as key components of the marketing plan. The link between effective management and information access. Availability, cost and benefit of 'buying in' research findings. Use of industry studies and those of independent market research organisations. Briefing a market research company on data requirements. Perception of wine in terms of each sector's knowledge and experience - the wine writer for a brand or wine type, the wine maker and marketing staff.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1		Y
2003	Bentley Campus	Semester 2		Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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