12474 (v.2) International Marketing 571

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Concepts of the international marketing process and the international environments within which companies operate and compete. Geopolitics and global interdependence. The international market place. Multi-national, global and transnational corporations. State owned enterprises. World Trade Organization. International law and technology protection. Regional trade. Regional integration.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Univ Econ Ho Chi Minh Vietnam	Trimester 1A	Y
2003	Univ Econ Ho Chi Minh Vietnam	Trimester 2A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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