12470 (v.2) Marketing to Organisations 503

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Theory of buying decision making in building relationships with organisational customers (business firms, governmental organisations and institutions). The strategic role of the business marketeer, in winning and keeping business customers, is examined through marketing analysis and planning of necessary activities for development of close and long-term relationships with business customers.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Click here for a printable version of this page

Picture of sun setting over Henderson Court on Curtin's Bentley Campus

Area: