10849 (v.3) Marketing Theory 400

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Lecture:

1 x 3 Hours Weekly

Other Requisite(s):

Admission: Requisite upon admission to Commerce Honours Prgram

Honours unit providing the skills to - understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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