5762 (v.7) Global Marketing Communications 564



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
A broad foundation to globalisation and the communications process and examines topics such as advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 3AY  

 

Copyright and Disclaimer
Current as of: August 29, 2003     15:52:10
CRICOS provider code 00301J