5761 (v.6) Consumer Behaviour 561

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y