5283 (v.7) Strategic Marketing 563
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 5518 (v.7) Marketing Research 562 or any previous version
|
| Strategic marketing. An introduction to strategic planning. The strategic planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 3 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
