4825 (v.4) Marketing of Services 411
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: Requisite upon admission into the Commerce Honours Program
|
| Introduction to marketing of services. Managing supply and demand for services. Positioning of services. Issues of service quality. Pricing, promotion and delivery of services, marketing of services in public and not for profit organisations. Strategic service management. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
