4824 (v.4) Marketing 494
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: into Commerce Honours Program
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| This unit introduces students to the different techniques used by marketing professionals such as the research process and research methodology and the current topics/challenges facing marketing professionals today in various areas of marketing through discussions of journal articles, working papers, and conference papers. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
