301232 (v.2) Public Relations (Theory) 470

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Marketing Honours Program
A review and analysis of research comprising the body of knowledge in public relations. An appreciation of theories and models relevant to public relations. Public relations strategies and tactics and their application.