301229 (v.2) Public Relations (Strategies) 420
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Marketing Honous Program
|
| Strategic thinking and planning of public relations and communications strategies. Case studies - planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy of a major media campaign. Strategies - time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document. |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
