1866 (v.6) Retail Marketing and Distribution 311

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y