13478 (v.2) Economics of International Wine Trade 510
| Area: | Muresk Institute |
| Contact Hours: | 5.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 5 Hours Weekly |
| Development of an export marketing plan. Exploring the areas of - international wine market evaluation, information sources, industry statistics on exporting by country, the use of primary and secondary data collection methods, marketing plan development, market entry and positioning strategies, implementation and management. Relevant macro issues, particularly the importance of cultural considerations are also covered. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | | Y | | | 2003 | Bentley Campus | Semester 2 | | Y | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
