13477 (v.2) Wine Marketing Principles and Practice 505
| Area: | Muresk Institute |
| Contact Hours: | 5.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 5 Hours Weekly |
| Concepts of the role of marketing and its social responsibility. Case study investigating the relevance of marketing cultures, product life cycles, advertising, options for the distribution of the packaged product, pricing, the company's capabilities andthe necessary formation of the strategic positioning of the winery and it's products. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | | Y | | | 2003 | Bentley Campus | Semester 2 | | Y | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
