13466 (v.2) International Marketing Issues 568
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
