12989 (v.2) Media Planning 250

---

 

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	11016 (v.3) Marketing Communications 211 or any previous version
A focus on all aspects of media planning, including media objectives, media types, gross rating points, cost per thousand and cost per point, reach, media audience definitions, media audience research, budgeting, media mix or weighting and negotiating a media buy.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y   Y 2003 Bentley Campus Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y