12634 (v.2) Advertising Strategy 310
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
|
| Deeper understanding of the role and function of strategic planning in marketing communications. Focuses in detail on market segmentation and positioning, brands and brand management, and the science of effective advertising. A substantial portion of theunit will concentrate on advertising research. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
