12535 (v.3) Public Relations (Strategies) 520
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 12477 (v.3) Public Relations (Principles) 500 or any previous version
|
| An understanding of the processes evident in public relations strategies as they apply to campaigns, programs and issues. The unit also examines case studies, communication, strategies, business plans and strategic thinking. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 2 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
