12533 (v.2) Public Relations (Financial) 530

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12477 (v.3) Public Relations (Principles) 500 or any previous version
Introduction to the skills and concepts needed to practice public relations successfully in the financial arena, including the application of professional public relations management to mergers, acquisitions, floats and privatisations, and understanding the role of public relations in the economies of the Asia-Pacific region. Corporate affairs is at the centre of many financial cases in this unit.