12477 (v.3) Public Relations (Principles) 500
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| The principles and an introduction to the practice of public relations. It covers the history and evolution of public relations, how to identify publics and the need for public relations programs, how to plan and manage these programs and how to evaluatetheir effectiveness, how to manage relations with relevant publics, and how to apply the range of communications processes needed and used. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 9 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
