12473 (v.2) Tourism Marketing 570
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| This course is designed to educate learners in the interdisciplinary marketing aspects of tourism within developed and developing world contexts. The course has a strong business focus and has been developed with reference to a variety of industry sectors, including local authorities as well as large and small private companies in the tourism industry. Learners will study components of interdisciplinary marketing - international marketing, strategic marketing, services marketing, and electronic/mobile marketing that will give them a deeper appreciation of the respective approaches to tourism marketing. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 9 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
