12471 (v.2) Marketing of Services 570
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Honours program unit. Introduction to the principles and practices of services marketing. Topics include - the unique features of marketing of services, behavioural aspects and the particular characteristics of consumers of services, service quality and the development of a service strategy. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 4 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
